IPS CERTIFICATE IN MEDIA SALES
This is an entry level qualification into the ICM Diploma in Professional Selling.
Progamme Aim
To maximize advertising sales revenue during an economic slow-down by identifying opportunities and preparing effective responses.
Learning Outcomes
At the end of this programme the delegates will be able to:
- Understand the history of media advertising
- Design a sales process specifically tailored for their business
- Research and understand the needs of the people they are addressing
- Match their product to the potential customer
- Understand how the media advertising process works and how to address the right person in a Company
- Know and understand the media advertising buying process
- Create an informed impression when making and receiving calls
- Increase revenue by increasing sales and not losing potentially lucrative leads
Content
- Selling – A Definition
- Learning from other professions
- The history and value of advertising
- Reasons for and choosing the correct advertising route
- The media advertising sales process
- Questioning skills
- Making and Receiving Advertising Telephone Calls (Using the AIDCA Model)
- Writing a Sales Introduction Letter/email (Using the AIDCA Model)
Certification and Progression
Successful completion of the programme will result in the award of a Certificate in Media Sales, awarded by the Institute of Professional Selling. IPS is a global alumni membership, accreditation, and awarding body, which exists to promote professionalism in selling, by creating an environment in which sales executives, managers, leaders, coaches and trainers in sales and customer service can demonstrate their membership of the world's oldest and most important profession, via standards, behaviour, and academic achievement.
Students who successfully complete the IPS Certificate in Media Sales will be able to progress to the Higher Level ICM Diploma in Professional Selling.
To enrol, please download enrolment form here
To pay online in euro click on the button below.
